Generating Leads through Organic and Paid Strategies for a Healthcare Brand Introduction
Project results
INCREASE IN ORGANIC TRAFFIC
MORE VISITORS PER MONTH
Project overview
At 10 ODM, we were tasked with enhancing the online presence and lead generation for a prominent healthcare brand. Our comprehensive strategy combined organic SEO techniques with targeted Google Ads campaigns to drive significant growth in visibility and engagement. This case study highlights the key optimizations and achievements in our approach.
Client Profile:
Our client is a leading healthcare provider seeking to expand its reach and attract more individuals seeking medical services in their region. With a strong commitment to quality care, they needed a digital strategy that would reflect their expertise and build trust with their audience.
Problem Statement:
The client faced challenges in standing out in a competitive healthcare landscape, where local search visibility and targeted advertising were crucial for attracting new customers. Their existing online presence was not optimized for local search, and their advertising efforts lacked precision in targeting the right audience.
Our Approach & Execution
Solutions Implemented
Local SEO Optimizations
✅ Google Business Profile Optimization: We ensured that the client's Google Business Profile was fully claimed and optimized with accurate and consistent information across all directories.
✅ Website Optimization: The client's website was made mobile-friendly, fast-loading, and easy to navigate. We incorporated location-based keywords into service pages, blogs, and meta descriptions.
✅ Local Citations and Directory Listings: We built and optimized local citations across relevant healthcare directories and broader listing sites like Google Maps and Yelp, ensuring consistency in name, address, and phone number (NAP) details.
✅ Content Marketing: We developed a content strategy focusing on local health-related topics, which helped increase the website's authority and relevance in search results.
Google Ads Strategy
✅ Targeted Campaigns: We set up targeted Google Ads campaigns focusing on location-based keywords relevant to the client's services, ensuring high visibility in search results for queries like "healthcare services near me."
✅ Keyword Research: Utilizing tools like Google Keyword Planner, we identified high-volume keywords to maximize ad visibility and click-through rates.
✅ Ad Extensions: We implemented ad extensions to enhance ad visibility and engagement, providing additional information about the client's services directly in the ad.
✅ Compliance: All ads were designed to comply with strict healthcare advertising policies, ensuring trust and credibility.
Project results
✅ Our comprehensive strategy yielded significant improvements in both organic visibility and paid advertising performance:
✅ Increased Organic Traffic: By optimizing the website for local search and creating relevant content, we saw a substantial increase in organic traffic to the client's website.
✅ Enhanced Google Ads Performance: Our targeted Google Ads campaigns resulted in higher click-through rates and conversions, driving more leads to the client's services.
✅ Improved Local Search Visibility: The client's healthcare brand became more prominent in local search results, enhancing their reputation and credibility in the region.
Conclusion:
Through a combination of organic SEO optimizations and targeted Google Ads campaigns, 10 ODM successfully enhanced the online presence and lead generation for our healthcare client. This case study demonstrates the effectiveness of a well-integrated digital strategy in achieving business goals within the healthcare sector.
Contact Us:
To learn more about how 10 ODM can help your business thrive through innovative digital strategies, feel free to reach out.
