Generating Leads through Organic and Paid Strategies for a Healthcare Brand
Project results
Increase in Organic traffic
Enhanced Google Ads performance
Project overview
At 10 ODM, we collaborated with Elixir Care Home, a distinguished senior living facility in Hyderabad, to enhance their digital presence and lead generation. Our integrated approach combined advanced SEO techniques with targeted Google Ads campaigns to significantly boost their online visibility and engagement. This case study outlines our strategic initiatives and the effective results achieved.
Client Profile:
Elixir Care Home is a senior living facility located in Jubilee Hills, Hyderabad, offering services such as long-term stays, respite care, short-term stays, and post-surgery recovery. With a strong commitment to quality care, they sought to expand their reach and attract more individuals seeking medical services in their region. Their goal was to develop a digital strategy that would reflect their expertise and build trust with their audience.
Problem Statement:
Despite their dedication to providing high-quality care and a comprehensive range of services, Elixir Care Home faced challenges in standing out in the competitive healthcare market. Their online presence was not optimized for local search, limiting their visibility to potential clients seeking nearby senior care services. Additionally, their digital advertising efforts lacked the precision needed to effectively reach and engage their target audience.
Our Approach & Execution
Solutions Implemented
Local SEO Optimizations
To boost local visibility and attract high-intent traffic, we executed a results-driven Local SEO strategy tailored to healthcare services:
✅ Google Business Profile Optimization: We claimed and fully optimized the client’s Google Business Profile, ensuring accurate and consistent NAP (Name, Address, Phone Number) details across all online directories.
✅ Website Optimization: The client’s website was enhanced for mobile responsiveness, improved load speeds, and seamless navigation. Location-specific keywords were strategically integrated into service pages, blog content, and meta descriptions to boost local relevance.
✅ Local Citations and Directory Listings: We built authoritative local citations and ensured uniformity across healthcare directories and platforms like Google Maps and Yelp, strengthening the client’s local search rankings..
✅ Content Marketing: A tailored content strategy was developed, focusing on community-focused and healthcare-relevant topics to boost local relevance and improve organic search visibility.
Google Ads Strategy
To capture local leads actively searching for healthcare services, we launched a performance-oriented Google Ads strategy:
✅ Targeted Campaigns: We designed geo-targeted search campaigns using location-intent keywords such as “healthcare services near me” to maximize visibility among nearby patients.
✅ Keyword Research: Leveraging tools like Google Keyword Planner, we identified high-volume, service-aligned keywords to improve ad reach and click-through rates.
✅ Ad Extensions: We used ad extensions to increase real estate on the search results page—highlighting key services, contact options, and location info for higher engagement.
✅ Compliance: Every ad was crafted in full compliance with Google’s healthcare advertising regulations, ensuring credibility and trust.
Project results
⭐ Increase in Organic Traffic: Local SEO improvements and relevant content led to a strong rise in website visitors from search engines.
⭐ Enhanced Google Ads Performance: Our targeted Google Ads campaigns resulted in higher click-through rates and conversions, driving more leads to the client's services.
⭐ Improved Local Search Visibility: The client's healthcare brand became more prominent in local search results, enhancing their reputation and credibility in the region.
Conclusion:
By combining smart SEO tactics with targeted Google Ads, 10 ODM helped the client grow their online presence and generate more leads. This case shows how the right digital strategy can make a big difference in the healthcare space.
Contact Us
Want to grow your business with proven digital strategies?
Reach out to 10 ODM today.
