Driving ROI Through Google Ads for a Local Service-Based Business
Project results
lakhs Impressions
calls received
Project overview
Local businesses like spas face real challenges in today’s digital world—limited budgets, heavy competition, and the need to get qualified leads quickly.
Aura International Thai Spa, a premium wellness brand in Hyderabad, partnered with 10 ODM to solve these challenges head-on. By blending Search and Performance Max campaigns, we helped them drive more calls, increase bookings, and significantly boost return on ad spend (ROI/ROAS).
This case study shows how the right Google Ads strategy for local businesses can completely transform how a spa connects with customers and scales its growth.
Client Overview
Aura International Thai Spa is a luxury wellness chain with locations in Hyderabad, Bangalore, Vijayawada, and Guntur. Known for certified Thai therapists, premium service, and high hygiene standards, Aura attracts clients seeking holistic relaxation.
While the brand had strong offline trust, it needed a sharper digital strategy to stand out in Hyderabad’s competitive spa market and drive consistent online leads.
Primary Objective
The main objective was to increase phone inquiries and bookings using a cost-effective Google Ads strategy. Our goal was to attract local, high-intent leads—while keeping ad costs under control and improving how we track and measure campaign results.
Our Approach & Execution
Here’s how we planned and executed the campaign to drive more leads and bookings for Aura:
Location-Based Targeting for Better Reach
✅Ran separate Search campaigns for each spa location—Hyderguda, Malakpet, Jubilee Hills, and Vizag
✅ Used geo-targeted keywords like “spa near me” and “Thai massage Hyderabad”
✅ Set up Performance Max to reach users across Google Search, Maps, YouTube, and Display
✅ Used Campaigns to promote seasonal offers and specific services
High-Converting Landing Pages & Visuals
✅ Built mobile-optimized, fast-loading landing pages reflecting Aura’s premium feel and look
✅ Highlighted key selling points—certified Thai therapists, relaxing atmosphere, and exclusive offers
Tracking Every Call, Every Click
✅ Added call-only ads and call buttons in Google Ads to make it easy for users to call directly
✅ Used dynamic phone number insertion to see which campaign each call came from
Continuous Campaign Optimisation
✅ Monitored search terms, audience segments, keywords and bid strategies weekly
✅ A/B tested headlines, ad copy, and CTAs were used to boost click-through rates and conversions
Transparent Reporting
✅ Provided regular reports focused on call volume, cost per lead, and ROI
✅ Gave the Aura team a clear view of campaign performance and next steps
Project results
Here’s what the campaign achieved in terms of clicks, calls, and overall performance.
⭐ Overall Campaign Performance:
• Total Clicks: 235,243
• Impressions: 7.98 million
• Total Phone Calls (Leads): over 2000
• Average CPC: ₹4.60
⭐ Search Campaigns Performance:
• Clicks: over 90,000
• Calls: 1,447
⭐ Performance Max Campaign:
• Clicks: 4000
• Calls: 50
⭐ Smart Campaign:
• Clicks: 196,773
• Calls: 2400
Key Insights
⭐ 1,839 total phone calls tracked and attributed directly to Google Ads
⭐ Search campaigns alone delivered over 2000 calls, proving great cost efficiency
⭐ Low CPC of ₹4.60 and high engagement with 7.98 million impressions
⭐ Ad spend directly translated into bookings, showing real business impact
This case study is a clear example of how marketing, call tracking, and relevant campaign strategy can work together to grow a local service business.
The real win? Every click led to conversations, and every conversation brought them closer to a new customer.
Contact Us
Want to grow your spa or local business with ROI-driven Google Ads?
Contact 10 ODM today and let’s build a digital strategy that drives real results.
