No Big Budget, Just Big Results: How This Spa Grew with Google Ads
Project results
lakhs Impressions
calls received
Project overview
Local businesses like spas face real challenges in today’s digital world, some of which include limited budgets, heavy competition, and the need to get qualified leads quickly.
A premium international spa brand in Hyderabad partnered with 10 ODM to solve these challenges head-on. By blending Search and Performance Max campaigns, we helped them drive more calls, increase bookings, and significantly boost return on ad spend (ROI/ROAS).
This case study shows how the right Google Ads strategy for local businesses can completely transform how a spa connects with customers and scales its growth.
Client Overview
The client is a luxury spa located in Himayatnagar, Hyderabad, known for its certified therapists, premium service experience, and strong hygiene standards. They attract clients seeking holistic relaxation.
While the brand had strong offline trust, it needed a sharper digital strategy to stand out in Hyderabad’s competitive spa market and drive consistent online leads.
Primary Objective
The main objective was to increase phone inquiries and bookings using a cost-effective Google Ads strategy. Our goal was to attract local, high-intent leads—while keeping ad costs under control and improving how we track and measure campaign results.
Our Approach & Execution
Here’s how we planned and executed the campaign to drive more leads and bookings for this luxury spa brand:
Location-Based Targeting for Better Reach
✅Campaigns were designed to reach users actively searching for spa or massage services around the Himayatnagar area and nearby neighbourhoods.
High-Converting Landing Pages & Visuals
✅We used landing experiences that communicated the spa’s luxury appeal, certified therapists, and relaxing ambience, ensuring a seamless journey from click to call.
Tracking Every Call, Every Click
✅Ensured all customer inquiries from ads were accurately tracked for better performance insights.
Continuous Campaign Optimisation
✅Regularly reviewed and refined campaigns based on performance trends and user behaviour.
Transparent Reporting
✅Provided clear reports highlighting key metrics like calls, leads, and ROI.
Project results
Here’s what the campaign achieved in terms of clicks, calls, and overall performance.
⭐ Overall Campaign Performance:
• Total Clicks: 235,243
• Impressions: 7.98 million
• Total Phone Calls (Leads): over 2000
• Average CPC: ₹4.60
⭐ Search Campaigns Performance:
• Clicks: over 90,000
• Calls: 1,447
⭐ Performance Max Campaign:
• Clicks: 4000
• Calls: 50
⭐ Smart Campaign:
• Clicks: 196,773
• Calls: 2400
Key Insights
⭐ 1,839 total phone calls tracked and attributed directly to Google Ads
⭐ Search campaigns alone delivered over 2000 calls, proving great cost efficiency
⭐ Low CPC of ₹4.60 and high engagement with 7.98 million impressions
⭐ Ad spend directly translated into bookings, showing real business impact
This case study is a clear example of how marketing, call tracking, and relevant campaign strategy can work together to grow a local service business.
The real win? Every click led to conversations, and every conversation brought them closer to a new customer.
Contact Us
Want to grow your spa or local business with ROI-driven Google Ads?
Contact 10 ODM today and let’s build a digital strategy that drives real results.
