From Clicks to Conversions - A 25% Surge in Admissions Through Strategic Ads
Project results
INCREASE IN ORGANIC TRAFFIC
MORE VISITORS PER MONTH
Project overview
At 10 ODM, we specialize in crafting innovative digital marketing strategies that drive tangible results. Our latest success story revolves around a comprehensive campaign designed to boost admissions for a prestigious educational institution. By leveraging the power of both Meta and Google Ads, we achieved a remarkable 25% increase in admissions. This case study highlights the strategic optimizations we implemented to achieve this impressive outcome.
Background:
Our client, a leading educational institution, faced challenges in attracting high-quality leads and converting them into enrolled students. The goal was to create a targeted advertising strategy that would not only increase brand visibility but also drive meaningful conversions.
Strategy Overview:
To achieve our objectives, we developed a dual-platform approach, focusing on both Meta and Google Ads. Each platform was optimized with unique strategies tailored to its strengths.
Our Approach & Execution
Meta Ads Optimization:
✅ Precise Audience Targeting: We defined specific audience segments based on demographics, behaviors, and interests. This included creating custom audiences from website visitors and leveraging lookalike audiences to reach similar high-value prospects.
✅ Ad Creative Optimization: Our ad creatives were designed to be visually compelling, using high-quality images and videos that aligned with the brand's messaging. We emphasized short-form videos for mobile platforms, ensuring a strong hook in the first few seconds to capture user attention.
✅ Budget Management and Bidding Strategies: We utilized Campaign Budget Optimization (CBO) to automatically distribute the budget across the best-performing ad sets. Different bidding strategies, such as lowest cost and target cost, were tested to optimize ROI.
✅ A/B Testing and Placement Optimization: Continuous A/B testing was conducted to refine ad elements like copy, visuals, and CTAs. We initially used automatic placements to gather data and then optimized based on performance metrics, removing underperforming placements to maximize budget efficiency.
✅ Retargeting Strategies: We implemented retargeting campaigns to engage users who had previously interacted with the institution but did not complete the application process.
Google Ads Optimization:
✅ Keyword Research and Selection: We conducted thorough keyword research using tools like Google Keyword Planner to identify relevant terms such as "top universities for computer science" and "online masters degree in education." Negative keywords were used to filter out irrelevant traffic.
✅ Location Targeting: Strategic location targeting was implemented to focus on regions with high potential for attracting prospective students.
✅ Campaign Type Selection: We chose the appropriate campaign types to ensure our ads reached the right audience, focusing on search and display campaigns to cover the full funnel.
✅ Landing Page Optimization: Landing pages were optimized to be clear, concise, and aligned with ad messaging. Strong CTAs were used to minimize form friction and enhance user experience.
✅ Demographic Filters: Demographic filters like age, gender, and household income were applied to target ideal prospective students effectively.
Project results
Through these strategic optimizations, we achieved a significant 25% increase in admissions. The campaign's success can be attributed to:
✅ Enhanced Targeting: Precise audience targeting on both platforms ensured that our message reached high-quality leads.
✅ Compelling Ad Creatives: Engaging visuals and messaging drove higher engagement and conversions.
✅ Efficient Budget Allocation: Optimized budget management and bidding strategies maximized ROI.
✅ Continuous Testing and Improvement: Regular A/B testing and performance analysis allowed us to refine our approach continuously.
Conclusion:
This case study demonstrates the power of a well-crafted digital marketing strategy in driving tangible results. By leveraging the strengths of both Meta and Google Ads, we not only increased brand visibility but also converted clicks into meaningful conversions. At 10 ODM, we continue to innovate and adapt our strategies to meet the evolving needs of our clients, ensuring they achieve their goals in an ever-changing digital landscape.
Contact Us: To learn more about how 10 ODM can help your business thrive through innovative digital strategies, feel free to reach out.
