From Clicks to Conversions - A 25% Surge in Admissions Through Strategic Ads
Project results
increase in conversions
Visually engaging ads lead to higher engagement
Project overview
At 10 ODM, we craft digital strategies that deliver results—not just clicks. When Bachpan Play School, Champapet needed to increase admissions, we launched a targeted campaign across Meta and Google Ads.
The outcome? A 25% boost in admissions, powered by precise targeting, platform-specific creatives, and continuous optimization. This case study shows how the right digital approach can turn interest into action.
Client Profile
Bachpan Play School, Champapet is a trusted name in early childhood education, known for its strong curriculum and focus on overall child development. While the school had a solid offline reputation, it struggled to reach and convert interested parents through digital platforms.
The Challenge
The main challenge was attracting quality leads and turning them into actual enrollments. The school needed better brand visibility, sharper targeting of local parents, and a digital strategy that could deliver fast, measurable results before the admission period closed.
Strategy Overview
We launched a dual-platform ad strategy—Meta Ads to build awareness and engagement, and Google Ads to capture high-intent search traffic.
By combining performance marketing tactics with localized messaging, we ensured the campaigns connected with parents actively searching for trusted preschool options nearby.
Our Approach & Execution
Meta Ads Optimisation
✅ Precise Audience Targeting: We defined specific audience segments based on demographics, behaviors, and interests. This included creating custom audiences from website visitors and leveraging lookalike audiences to reach similar high-value prospects.
✅ Ad Creative Optimization: Our ad creatives were designed to be visually compelling, using high-quality images and videos that aligned with the brand's messaging. We used short-form videos, ensuring a strong hook in the first few seconds to capture user attention.
✅ Budget Management and Bidding Strategies: We utilized Campaign Budget Optimization (CBO) to automatically distribute the budget across the best-performing ad sets. Different bidding strategies, such as lowest cost and target cost, were tested to optimize ROI.
✅ A/B Testing and Placement Optimization: Continuous A/B testing was conducted to refine ad elements like copy, visuals, and CTAs. We initially used automatic placements to gather data and then optimized based on performance metrics, removing underperforming placements to maximize budget efficiency.
✅ Retargeting Strategies: We implemented retargeting campaigns to engage users who had previously interacted with the institution but did not complete the application process.
Google Ads Optimization:
✅ Keyword Research and Selection: We conducted thorough keyword research using tools like Google Keyword Planner to identify relevant terms such as "top universities for computer science" and "online masters degree in education." Negative keywords were used to filter out irrelevant traffic.
✅ Geo-Targeting: We focused on high-potential local areas to attract nearby parents.
✅ Campaign Type Selection: We chose an appropriate mix of campaign types to ensure our ads reached the right audience, mainly focusing on search and display campaigns to cover both discovery and conversion stages.
✅ Optimised Landing Pages: Landing pages were kept clean, focused, and aligned with the ads—paired with strong CTAs to drive form submissions and enhance user experience.
✅ Demographic Filters: Demographic filters like age, gender, and household income were applied to target ideal prospective students effectively.
Project results
Through these strategic optimizations, we achieved a notable 25% increase in admissions. The success of the campaign:
⭐ Enhanced Targeting: Accurate audience targeting across both platforms helped us reach high-quality leads.
⭐ Compelling Ad Creatives: Visually engaging ads with clear messaging led to higher engagement and more conversions.
⭐ Smart Budget Allocation: Optimized budget management and bidding strategies maximized ROI.
⭐ Continuous Optimization: Regular A/B testing and performance reviews helped us improve the campaign step by step, leading to better results over time.
Conclusion:
This case study shows how a well-planned digital marketing strategy can drive real results. By combining the strengths of Meta and Google Ads, we helped Bachpan Play School, Champapet increase visibility, attract the right audience, and turn clicks into enrollments.
At 10 ODM, we’re committed to building strategies that evolve with the digital world—helping our clients stay ahead and grow with confidence.
Contact Us
Want to drive more leads, boost conversions, and grow your brand online?
Reach out to 10 ODM and let’s build a data-driven digital strategy that delivers real results.
