Rebrand. Redesign. Results. How One Agro Firm Achieved 3X Conversions
Project results
increase in Conversion Rate
Mobile-First Accessibility of the Website
Project overview
In today’s fast-moving agribusiness world, a strong digital presence is essential. While VijayShri Agro Chemicals had earned trust offline, their outdated branding and underperforming website were costing them leads and visibility.
That’s where 10 ODM stepped in. With a focused rebranding and website redesign, we helped transform them from overlooked to digitally in-demand—resulting in a 3X increase in conversion rate.
This case study shows how agro branding, farmer-focused marketing, and conversion rate optimization can drive real, lasting growth—even for legacy brands.
From outdated to unstoppable—discover how smart design and strategy helped an agro leader triple conversions and modernize its market presence.
Client Overview
VijayShri Agro Chemicals is a well-known agrochemical brand in India, trusted for its crop protection products and reliable service. While the brand had a strong offline presence, its digital identity was outdated and didn’t reflect its position as an industry leader.
Primary Objective
To bridge the gap between VijayShri’s strong offline credibility and its underperforming digital presence by creating a modern, mobile-friendly, and conversion-focused platform. The goal was clear: elevate the brand’s digital identity, simplify the customer journey for farmers and distributors, and drive a significant, measurable increase in lead conversions through better design and targeted messaging.
Our Approach & Execution
The following strategies were implemented:
Rebranding Rollout
✅ Gave the brand a fresh, modern look with a new logo, clean colors, and consistent messaging across all pages
✅ Used a clear, trustworthy tone in product descriptions, CTAs, and distributor communication
Website Redesign
✅ Simplified the site layout so farmers and distributors could find products and information faster
✅ Designed mobile-friendly, fast-loading pages to ensure accessibility, even in rural areas
✅ Created product-driven landing pages with clear CTAs like “Get Quote” to encourage direct inquiries and faster conversions
Conversion Optimization
✅ A/B tested headlines, buttons, and forms to find what got the best results
✅ Used heatmaps to spot where users were dropping off and made improvements
✅ Added trust signals like farmer testimonials and distributor success stories
Content & SEO Strategy
✅ Rewrote all key website pages using targeted keywords like “agro branding”, “conversion rate optimization”, and “digital transformation in agriculture” to improve visibility on search engines
✅ Optimized product descriptions and company content to align with farmer-focused marketing and improve relevance for search queries
Project results
From clicks to real connections—here’s what changed after going live.
The rebranding and website redesign delivered real, measurable results:
⭐ 3X Increase in Conversion Rate: More visitors turned into leads through a simplified, CTA-driven experience using “Get Quote.”
⭐ Higher Engagement: Users stayed longer, explored more, and bounced less—thanks to faster load times and better navigation.
⭐ Mobile-First Accessibility: Farmers in rural areas could easily access the site on mobile, boosting usability and reach.
⭐ Positive Stakeholder Feedback: Distributors and farmers appreciated the new design for being clear, trustworthy, and easy to use.
⭐ Stronger Brand Perception: The fresh look and messaging positioned VijayShri as a modern, credible name in agrochemicals.
⭐ SEO Improvements: Optimized pages ranked higher for terms like “agro branding” and “digital transformation in agriculture”, attracting more organic traffic.
At 10 ODM, we don’t just build websites—we build digital engines that grow business, build trust, and engage communities.
Contact Us
Want to grow your brand online?
Let’s discuss how a data-driven audit and strategic redesign can boost your conversions. Reach out to 10 ODM today.
