How 10ODM Transformed Pinnacle IHM’s Digital Presence: A Data-Driven Success Story
Project results
increase in organic traffic within 6 months
increase in student inquiries through Facebook & Instagram Ads
Project overview
Pinnacle Institute of Hotel Management (Pinnacle IHM), a top-tier hotel management institution based in Hyderabad, was facing limited online visibility. Despite its academic excellence and industry-aligned curriculum, the college was struggling to reach its target audience—aspiring students seeking hotel management programs.
The Challenge: Pinnacle IHM had a limited online presence. Their website wasn’t ranking well on search engines, traffic was low, and engagement on social media was minimal. Paid ads weren’t bringing good results, and the brand wasn’t standing out in a competitive space. Pinnacle IHM needed more than just marketing—they needed a full-scale digital transformation.
The goal: more visibility, more inquiries, and more students.
Our Approach & Execution
SEO Strategy: Strengthening Organic Visibility:
Our first step was an in-depth SEO audit to identify gaps and opportunities in Pinnacle IHM’s online presence. We implemented:
✅ On-Page Optimization: Improved website structure, optimized meta tags, and refined content with high-ranking keywords related to hotel management courses, hospitality education, and career opportunities in hospitality.
✅ Content Marketing: Created informative blog posts, guides, and student success stories to drive organic traffic.
✅ Technical SEO Fixes: Improved website load time, mobile responsiveness, and indexability for better search engine rankings.
✅ Local SEO Optimization: Optimized Google My Business (GMB) to enhance visibility in local searches and attract students from targeted geographical locations.
Project results
⭐ 150% increase in organic traffic within 6 months.
⭐ Higher search rankings for competitive keywords, particularly “Best Hotel Management College in Hyderabad.”
⭐ Improved engagement on blog content and website pages.
Meta Ads: Driving Engagement & Lead Generation
To reach aspiring students where they spend the most time—on social media—we launched targeted campaigns across Facebook and Instagram.
These included:
✅ Lead Generation Ads: Focused on attracting prospective students with targeted messaging and engaging visuals.
✅ Video & Carousel Ads: Highlighted campus life, faculty insights, and testimonials to build brand trust and credibility.
✅ Retargeting Strategy: Implemented retargeting campaigns for website visitors and social media engagers to drive higher conversion rates.
⭐ 200% increase in student inquiries through Facebook & Instagram Ads.
⭐ Higher engagement on social media posts, boosting brand awareness.
⭐ Reduced cost-per-lead (CPL) by 40% through continuous optimization.
Google Ads: Maximizing Enrollment Through Paid Search
We implemented a strategic Google Ads campaign to capture high-intent search traffic related to hospitality education and career opportunities.
✅ Search Ads: Ads: Targeted individuals searching for hotel management courses, hospitality training institutes, and career-oriented programs in hospitality.
✅ Display & YouTube Ads: Enhanced brand visibility through visually engaging creatives across the Google Display Network and YouTube.
✅ Conversion Optimization: Implemented A/B testing on landing pages to improve form submissions and reduce bounce rates.
⭐ 300% ROI on ad spend with a steady flow of inquiries.
⭐ 50% increase in enrollment applications through PPC campaigns.
⭐ Higher ad relevance and Quality Scores, reducing cost-per-click (CPC).
Final Impact:
With our data-driven approach, Pinnacle IHM saw a transformational growth in digital presence, lead generation, and student enrollment.
By combining search engine optimization (SEO), targeted Meta Ads, and high-performing Google Ads, we helped position Pinnacle IHM as a leading choice for students seeking quality hospitality education.
At 10 ODM, we focus on results that matter—campaigns built on strategy, backed by data, and optimized for growth. Our collaboration with Pinnacle IHM is a testament to our commitment to delivering digital marketing excellence.
Looking to scale your brand like Pinnacle IHM? Let’s talk! #10ODMResultsThatMatter
