How 10ODM Transformed Pinnacle IHM’s Digital Presence: A Data-Driven Success Story
Project results
INCREASE IN ORGANIC TRAFFIC
MORE VISITORS PER MONTH
Project overview
At 10ODM, we pride ourselves on delivering result-driven digital marketing strategies tailored to our client’s unique needs. When Pinnacle IHM, a premier hotel management college, approached us, they sought to enhance their online presence, increase student inquiries, and establish themselves as a leading institution in the hospitality education sector. Through our expertise in SEO, Meta Ads, and Google Ads, we crafted a comprehensive digital marketing strategy that delivered outstanding results.
Challenges Pinnacle IHM Faced: Limited online visibility, making it hard for potential students to discover the institution. Low engagement on social media platforms, resulting in fewer inquiries and conversions. Ineffective ad campaigns that were not yielding the desired return on investment (ROI). A need to establish Pinnacle IHM as a thought leader in the competitive hospitality education space.
Our Approach & Execution
SEO Strategy: Enhancing Organic Visibility Our first step was an in-depth SEO audit to identify gaps and opportunities in Pinnacle IHM’s online presence. We implemented:
✅ On-Page Optimization: Improved website structure, optimized meta tags, and refined content with high-ranking keywords related to hotel management courses, hospitality education, and career opportunities in hospitality.
✅ Content Marketing: Created informative blog posts, guides, and student success stories to drive organic traffic.
✅ Technical SEO Fixes: Improved website speed, mobile responsiveness, and indexability for better search engine rankings.
✅ Local SEO Optimization: Optimized Google My Business (GMB) to enhance visibility in local searches and attract students from relevant geographical locations.
Project results
⭐ 150% increase in organic traffic within 6 months.
⭐ Higher search rankings for competitive keywords like Best Hotel Management College in [Location].
⭐ Improved engagement on blog content and website pages.
Meta Ads: Driving Engagement & Lead Generation Recognizing the need to connect with aspiring students on social media, we designed highly targeted Meta Ads campaigns:
✅ Lead Generation Ads: Focused on collecting student inquiries with compelling ad creatives and persuasive copy.
✅ Video & Carousel Ads: Showcased Pinnacle IHM’s campus, faculty, and student testimonials to build trust and credibility.
✅ Retargeting Strategy: Implemented retargeting campaigns for website visitors and social media engagers to increase conversion rates.
⭐ 200% increase in student inquiries through Facebook & Instagram Ads.
⭐ Higher engagement on social media posts, boosting brand awareness.
⭐ Reduced cost-per-lead (CPL) by 40% through continuous optimization.
Google Ads: Maximizing Enrollment Through Paid Search We implemented a strategic Google Ads campaign to capture high-intent search traffic:
✅ Search Ads: Targeted prospective students searching for hotel management courses, hospitality training institutes, and career-oriented hospitality programs.
✅ Display & YouTube Ads: Expanded brand awareness through visually engaging ads on Google Display Network and YouTube.
✅ Conversion Optimization: Implemented A/B testing on landing pages to improve form submissions and reduce bounce rates.
⭐ 300% ROI on ad spend with a steady flow of inquiries.
⭐ 50% increase in enrollment applications through PPC campaigns.
⭐ Higher ad relevance and Quality Scores, reducing cost-per-click (CPC).
Final Impact: With our data-driven approach, Pinnacle IHM saw a transformational growth in digital presence, lead generation, and student enrollment. By leveraging SEO, Meta Ads, and Google Ads, we positioned Pinnacle IHM as a top choice for students seeking quality hospitality education.
At 10ODM, we don’t just run campaigns – we create measurable success stories. Our collaboration with Pinnacle IHM is a testament to our commitment to delivering digital marketing excellence.
Looking to scale your brand like Pinnacle IHM? Let’s talk! #10ODMResultsThatMatter
